Choosing a Digital Agency

When it comes to your small business, you need to take the time to not only run and operate your new enterprise, but you need to make sure it thrives. In 2018, more and more stores are abandoning the brick and mortar model of the past and choosing to deal exclusively online. But to succeed in the online space, you need to be a cut above the rest. It begins with which platform you choose for your online store. One of the most popular is Magento. But to truly thrive, you need to partner with a person or agency that knows the ins and outs of the software you choose. You need a proper Magento developer who can take your store from boring to amazing. So, how do you begin choosing the right partner for your business?

Consider first the kind of business you operate. At what scale do you work? Are you a single person endeavor selling only a few products as side income? Or are you an entrepreneur who has invested considerable time and money into your new enterprise? Find a Magento developer who can work with your budget and schedule. A large agency may not understand the needs of a very small business, while someone too small in scale may not have the resources to really elevate your business to the next level. Choosing a partner of the proper size and scope, while balancing it with what you can afford, will ensure you have a high degree of success.

But there are other considerations too. For example, consider the type of business you run. You want to make sure that your digital partner understands your kind of business and that they feel confident in being able to reach your customers. If you need help with branding, make sure your digital agency partner understands not only your brand, but your competition as well and where you fit in with it. A great digital agency will understand where your brand message falls within the scope of your industry and how you can carve out a niche for yourself in order to appeal to the right potential customer.

As well, when it comes to Magento itself, you want to make sure your store is beautifully designed and that your brand message is on point at every step of the way. Use strong ‘Calls to Action’ to funnel customers from your homepage to the products you want to sell the most and use email collection tools to turn one time customers into repeat customers.

At 1Digital Agency, we specialize in Magento, BigCommerce, Shopify and more platforms to get your online store to the next level. Our creative team will work with you to develop a beautiful, easy to navigate, intuitive design and we can help with all aspects of your online business from social media marketing, to content creation, emails and technical SEO. Take your business to the next level and contact us now to get started on your new journey to success.

Dan Kogan

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